Google adds "privacy" link to landing page

In response to the California Online Privacy Protection Act of 2003, Google made a change to its landing page by adding a “privacy” link for its visitors. The California Privacy Protection Act states that a commercial website that collects personal information must link to a privacy policy from the websites homepage.

In the company's official blog this change is discussed by Marissa Mayer, VP search products and user experience: "We're making a homepage change by adding a link to our privacy overview and policies. Google values our users' privacy first and foremost. Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data".

"We added this link both to our homepage and to our results page to make it easier for you to find information about our privacy principles. The new 'Privacy' link goes to our Privacy Center, which was revamped earlier this year to be more straightforward and approachable, with videos and a non-legalese overview to make sure you understand in basic terms what Google does, does not, will, and won't, do in regard to your personal information".

Read the full story here.

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