The Trust Foundation Understanding trust issues in the digital era.

According to this poll, nearly half of 1,200 Canadian Facebook users polled are comfortable sharing their Facebook profiles with employers. If true, this questions the conventional wisdom that users wish to hide their true online persona from figures of authority, but may also be signs of a cultural difference between Canada, and the United States, where reports of job offers being revoked or people getting fired or reprimanded as a result of content on Facebook abound.

[This is another highlight from our Knowledge@Wharton series focusing on trust issues.]

"...trust harmed by untrustworthy behavior can be effectively restored when individuals observe a consistent series of trustworthy actions...making a promise to change behavior can help speed up the trust recovery process."